F50 Social Media Company Launches New App with Axiom Product Counsel's Support

Challenge

A major technology company was preparing to launch a new app, but their in-house legal team lacked the bandwidth to support the volume and complexity of work required. While the business didn’t need a full-time permanent hire, they did need significant support with go-to-market planning.

Approach

The client engaged an Axiom product counsel to act as the go-to point of contact for the business on all matters related to their new app launch. The lawyer integrated quickly, advising on compliance considerations tied to emerging regulations and collaborating with policy, communications, product, engineering, marketing, trust and safety, and other teams on policy development, investigations, external communications, and all things product. After the app went to market and the legal work dwindled, they scaled down support until the in-house team could absorb the remaining matters on their own.

Impact 

• Freed up internal legal resources by handling end-to-end product counsel tasks, helping the company stay on track for launch
• Received senior-level legal expertise when they needed it without committing to a full-time headcount
• Ensured the new product met regulatory requirements in key markets before hitting shelves