For most legal departments, product counsel is still a question mark. Is it a dedicated hire? A specialty carved out from existing generalist roles? Something the GC handles personally until the team grows? The answer depends on your company's stage, product complexity, and risk profile — but the question is coming up more often, and sooner, than it used to.
That's partly because the product legal surface area has expanded significantly. AI features now ship inside products that didn't used to raise AI questions. Privacy-by-design is now a standard practice. And the speed at which product teams move means legal either has a seat in the room or gets a problem dropped on their desk after the fact.
According to Axiom's GC Survey, AI now influences 38% of legal department decisions, yet 70% of GCs acknowledge their teams lack sufficient training to handle it. That gap often lands hardest on product, where AI questions are no longer just edge cases. This webinar brings together leading product counsel to get specific about when the investment in product counsel is worth making and what the best teams have in common.