Fueled by the rise of Instagram and TikTok, influencer marketing spend is projected to reach $32.55 billion this year. Nearly half of consumers are making purchases based on influencer content, which has resulted in increased scrutiny and compliance demands for partner companies. This CLE will equip in-house counsel with the essential legal and regulatory tools to guide their companies with conducting influencer marketing campaigns.
Attendees will gain a practical understanding of the FTC’s Endorsement Guidelines, recent enforcement actions, and the implications for brand partnerships. This continuing legal education course will also cover best practices for contracting with influencers, including those represented by talent unions, and the top ten items to include in any new influencer agreement.
Influencer campaigns move fast—your legal advice should too. Before your next campaign goes viral, sign up today!